On July 9, 2021, New York City’s new biometric data privacy ordinance went into effect.
The new privacy act bans company owners from profiting off the biometric and facial recognition data they collect. Companies who fail to post customer notices as required by the ordinance, and/or those that violate the ordinance may be held liable for $5,000 plus attorney’s fees for each “willful, reckless transaction,” and $500 plus attorney’s fees for each violation in which consumer biometric data is “negligently traded.”
