New media technologies such as websites and blogs, social media, online advertising, and virtual reality (VR) allow businesses to enter into new markets and expand their service offerings. Companies leverage technologies such as Social Media Management Software, Data Management Platforms (DMPs), Public Relations (PR) Management Software, Digital Asset Management Software (DAM), and Data Analytics Software to stay relevant in an increasingly competitive digital landscape. Development or implementation of new media technologies may give rise to disputes over patent and copyright infringement, trade secret misappropriation, and software project failure.
DisputeSoft experts have extensive experience with new media technologies. In a trade secret misappropriation and copyright infringement case involving two disputed social media networking websites, DisputeSoft compared source code of the two websites using the abstraction filtration comparison (AFC) test, evaluated prior art, and reached determinations regarding substantially similar code and expression of ideas. In another dispute involving claims of trade secret misappropriation and copyright infringement with regard to online lead generation software for a health marketing company, DisputeSoft experts compared source code from both parties and found that the defendant’s product was neither copied nor derived from the copyrighted software.