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    Facebook Agrees to Pay Advertisers $40 Million to Settle Video Metric Error

    Amanda Doran

    On October 7, 2019, Facebook, Inc. agreed to pay $40 million to advertisers after providing inflated video watch time metrics from February 2015 through September 2016.

    The class action lawsuit began in ­­­­October 2016, following Facebook’s September 2016 announcement that the social media platform discovered a metric calculation error. The error resulted in inflated video advertisement costs, and is estimated to have affected 1.35 million advertisers.

    Read more at Forbes

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